WHO WRITES THIS
The Authors
Likes, But No Sales is written by the co-founders of Dopameme. Their work sits at the intersection of content, audience behavior, founder positioning, and the business outcomes that come after reach.
CO-FOUNDER, DOPAMEME
Talha Abrar
Content systems, founder positioning, creative operations.
Talha co-founded Dopameme, an agency that builds organic short-form content systems for creators, founders, and companies. He runs a distributed team working across founder-led strategy, scripting, editing, publishing, and content operations.
His work focuses on the difference between content that merely performs and content that compounds into a useful audience: testing formats, studying retention, building repeatable systems, and helping founders turn their expertise into material people actually choose to watch.
CO-FOUNDER, DOPAMEME
Salaar Ahmed Khan
Creator partnerships, sales, strategy, client operations.
Salaar Ahmed Khan co-founded Dopameme and runs the commercial side of the business: creator partnerships, sales, content strategy, and client operations.
He spent over a decade building Instagram audiences from zero to a combined 700,000+ followers and generating a billion organic views, all organically, before Dopameme existed. At his peak he was doing over a million likes a week before the Reels feed had even launched. He also founded and ran a PR and influencer practice that represented some of the subcontinent's biggest creators, launched apparel brands, and built an online creator marketplace, giving him years of experience in turning visibility into commercial value.
At Dopameme, his focus is the space between attention and revenue. He has helped scale organic content operations across multiple verticals and markets, with 3 billion views across 50+ brands and zero ad spend. One of his trial reels added 90,000 followers to a single client account. His job is making sure audience growth connects to something the business can actually use.